How values can drive a company


How values drive a company

Corporate values keep popping up on my newsfeed lately. I recently stumbled upon an interview that featured two partners who started a niche business together. They previously worked at a larger company. However, they were frustrated that the focus was a race to the lowest price.

As a result, when they struck out on their own, the partners were guided by the values of quality and transparency. They focused on providing the best quality products. In addition, they did some key things to help them be successful despite higher prices.


They became completely transparent. The men showed their customers how and why their products were assembled. Their customers knew they used only the best quality materials and processes.

However, they were only able to do this because their materials and processes were the best. They were not concerned about giving away their trade secrets. Their business had nothing to hide.

The pair knew other companies would attempt to take shortcuts in order to offer lower prices. However, by educating their customers, the customers understood the differences in quality. They knew why it was important to choose the superior product.


They started blogging and interacting with their customer base well in advance of their product launch.

These guys knew their industry. But they didn’t just crank out products that were based on what they wanted. By communicating with their customers, they were able to elicit feedback from them. Customers reported what they perceived as the weaknesses in their industry.

They still used the highest quality materials and processes. In addition, they were able to adapt their prototypes to more closely match the needs of their customers. A win-win situation.

This company was in a completely unrelated industry. Even so, it connected me to the core values of Found Advisors. I thought about how our values drive the way we do business.

Our Core Values

Transparency – Their company completely pulled back the curtain to show their process and why it was superior. Found Advisors does the same. We let you see our process because it is simple and clear. Our team doesn’t ever represent landlords. As a result, we have no conflict of interest to hide.

Service – Our clients don’t pay anything for our brokerage services. In other words, we can’t differentiate ourselves on our price. Like their superior quality in products, we pride ourselves in providing superior service. Because we have no conflict of interest, our clients’ needs always come first.

Innovation –Beyond finding space, our role has continued to expand. Of course, we  advocate for our clients to secure the best deal. However, as consultant, we help clients connect the loop between talent, culture and space. For instance, we offer consulting services that include human capital insights. Finally, we work to assemble teams to maximize the efficiency and positive impact of a company relocation.

And just as their company solicited feedback from customers, we make sure to listen to both industry trends and our clients. As a result, we tailor specific solutions for their needs and continually refine and improve our services.

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